Target just debuted its spring 2017 swim campaign, and there’s not a hint of Photoshop in sight.
Each of the four models featured represents a different body type and prove that cutout and colorblocked bikinis, see-through one-pieces, and crochet monokinis look fabulous on everyone—stretch marks and cellulite included.
“Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices. We loved working with these women because they embody confidence and inspire [others] to embrace and be proud of who they are, regardless of their size or shape,” Target spokesperson Jessica Carlson said in a statement. “It was important to us to use photography that represented their true beauty, without filters.”
The suits are all currently available online and retail for $14 to $50.