Breaking News
Home / Fashion / Must Read: Why Fashion Can’t Quit Smoking, the Art and Music That Inspire Raf Simons

Must Read: Why Fashion Can’t Quit Smoking, the Art and Music That Inspire Raf Simons

These are the stories making headlines in fashion on Wednesday.

Why can’t fashion quit smoking?

Smoking has been on a steady decline for decades, with only 11.9 percent of adults today engaging in the habbit (as opposed to 42 percent in the ’60s). So why do scenes like the smoking-in-the-Met-Gala-bathroom still happen so frequently in fashion? “A dangling cigarette still exists as a signifier to danger and delight [in fashion] in a way that has been increasingly abandoned elsewhere,” writes Wendy Syfret. {i-D}

The art, music and youth culture that inspire Raf Simons’ designs
Raf Simons has deeply impacted youth culture through his clothing — but he’s been deeply impacted by it, too. A look at the music (i.e. Kraftwerk) and subcultures (i.e. New Beat) that have shown up in Raf’s work shows how far the synergy goes. {Hypebeast}

New study shows that emotion is important for creating brand loyalty

A study published by market research firm Kantar Millward Brown suggests that brands that connect with consumers on an emotional level are more likely to drive sales. It also recommends that “marketers regard the full picture of its consumer — not just her shopping preferences — to inform new initiatives that are emotionally meaningful.” {WWD}

The problem with pretty packaging

The “unboxing experience” has become an important part of marketing for many brands, and if it’s pretty enough, it can inspire YouTube or Instagram videos that serve as free advertising. But is it worth the waste it creates? According to former Supreme creative director Brendon Babenzien, the answer is no. “The whole thing lasts a maximum of 2-3 minutes,” he wrote. “That’s a lot of waste for… a transient feeling.” {Racked}

Cass Bird photographs 2017 CFDA award nominees

This year’s CFDA award nominees Mary Kate and Ashley Olsen, Marc Jacobs, Thom Browne and more were photographed in an intimate series of portraits by Cass Bird as part of the CFDA’s annual photo journal. The award winners will be announced on June 5. {Vogue}

Will millennials buy beauty products as long as the #aesthetic is right?

Turns out that using millennial pink and having a carefully curated Instagram is important, but not the be-all, end-all when it comes to beauty. Millennials want appealing marketing, sure, but ultimately, products have to work or they won’t keep using them. {Racked}

The average American teen reportedly spends $221.26 on a prom dress

A recent survey of 1,700 teens conducted by Yahoo Style found that the average respondent was spending $221.26 on a prom dress. Other notable findings: The majority of respondents think prom dress codes are a good idea, and students in the Northeast spend an average of $700 on prom overall, more than their counterparts anywhere else. {Yahoo Style}

Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter. 

Check Also

Here’s a First Look at Kylie Jenner’s Quay Eyewear Collaboration

Four different styles, designed by Jenner herself. Most Popular Jun 27, 2017 More from ELLE: …

Laura Harrier Is a Breakout Style Star From the ‘Spider-Man: Homecoming’ Press Tour

The press tour for “Spider-Man: Homecoming” — out Wednesday — is already well underway, and …

Urban Outfitters Would Like to Be Excluded from the Coachella Lawsuit Narrative

When Coachella announced that it would be suing Urban Outfitters for “capitalizing on the event’s image” …

EDITE IS HIRING A JUNIOR SALES ACCOUNT EXECUTIVE IN NEW YORK

EDITE showroom is a boutique fashion agency specializing in public relations and wholesale, and representing …